BellaDati IoT Framework Solution for Video Security and Retail Marketing

by BellaDati
for BellaDati 2.8.2 and newer

BellaDati IoT Framework Solution for Video Security and Retail Marketing is a powerful solution which allows the users to easily collect, store and analyze media content from video cameras. The solution can be used in various industries and use cases:

  • Video analytics for retail marketing;
  • Video analytics for security;
  • Video analytics for controlling entrance in buildings;
  • Video analytics for critical people detection.
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Currently not available for download. Please contact for information how to get and use this extension.


BellaDati IoT Framework Solution for Video Security provides banks, airports, stores and other public buildings with in-depth real-time security analysis of camera footages. A large number of security functions is available:

  • Intrusion detection.
  • Indoor people counting.
  • Asset protection.
  • Detect objects within, entering, or leaving an area.
  • Detect multiple line crossing from single line up to 3 lines combined in a logical row.
  • Detect objects traversing a route.
  • Detect loitering in an area related to radius and time.
  • Detect removed objects.
  • Count objects crossing a virtual line.
  • Detect objects which are idle for a predefined time span.
  • Count objects within an area and alarm if a predefined limit is reached.
  • Detect a certain crowd level in a predefined field.
  • Tamper detection (unauthorized camera manipulation).
  • How many time the same person entered radius.
  • How much time did the person spend in radius.

BellaDati Video Analytics for Retail Marketing is a complete solution for retailers which can help them to improve customer profiling, effectiveness of the advertisement, optimize sales and maximize profits. Combination of cameras with customer recognition and BellaDati IoT Analytics Framework provides wide range of functionalities:

  • footfall analytics;
  • dwell time measurement;
  • peel-off rate analysis;
  • customer face analysis;
  • customer segmentation;
  • conversion rate;
  • people counting;
  • visual display and figurine attractiveness
  • detect customers interested in goods and alert staff for conversion opportunity;
  • and many more.